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Look families

How much the base covers, how it catches the light and where the colour sits. A reference photo is not a shade match.

What to notice

Read each definition and look for the detail it names. Related terms overlap, and a name alone cannot tell you the method or the result.

These drawings explain a term. They are not anyone’s work or results.

Compare the details

16 terms to explore
Bridal Makeup
Makeup for a wedding.
Clean Girl Makeup
A trend name for understated makeup, often combining a dewy-looking base, defined brows, softly coloured cheeks and a neutral lip. The combination varies; hairstyle and particular product textures are not required.
Douyin Makeup
A makeup trend associated with Douyin, often combining bright eye highlights, defined clustered-looking lashes, lower-lid emphasis and softly graded lips.
Editorial Makeup
Makeup for editorial work.
Evening Makeup
Makeup for evening wear.
Fantasy Makeup
Character or fantasy transformation: mermaids, fairies, creatures, avant-garde colour.
Festival Makeup
Makeup for a festival.
Full Glam
A visibly high-impact glam look with strong definition across multiple facial features. The exact combination of base, eye, cheek and lip details can vary.
Natural Glam
A complete makeup look in muted, skin-like tones, with lighter coverage and definition than full glam.
Natural Makeup
Visible but understated makeup that enhances rather than transforms.
No Makeup Makeup
Makeup styled to look like no makeup at all.
Photoshoot Makeup
Makeup for a photo shoot.
Prom Makeup
Makeup for a prom or formal event.
SFX Makeup
Special-effects work: wounds, prosthetics, ageing, horror.
Soft Glam
Glam with neutral tones and softly blended edges.
Stage Makeup
Makeup for stage performance.